Journal
Everything I have published
Findings and observations on search behavior, patient intent, and the economics underneath elective medicine. Newest first.
- September 1, 2026 · 2 min read
One metric, six answers
A single number can have several definitions living in different parts of a stack at the same time, and nothing in the system will tell you.
- September 1, 2026 · 12 min read
Doctors say FUE. Patients don't.
Three and a half million search impressions across seven hair restoration practices show a consistent gap between clinical vocabulary and the words patients actually type — and a much larger gap between the words that get seen and the words that get clicked.